
ANAAJA x eBay - UGC Content
Anaaja created a user-generated content campaign for eBay and produced a 9:16 clip for the platform’s in-house ads.
Under the motto “eBay Winning Moment,” she showcases the exact sale that came at the perfect time for her. In the clip, she takes us on a journey back to her childhood and her first steps into gaming: from her very first console and favorite games to her small setup back then. Now, however, it’s time for a change, and she demonstrates how easily these items can be sold thanks to eBay’s new AI features.
The clip thrives on a strong sense of nostalgia and leaves viewers with a warm, positive feeling. After all, Anaaja has fulfilled the dream of her younger self and turned her passion—gaming—into her profession.






