At the end of April 2025, two of our talents accompanied the release of SubwaySim 2 by publisher Aerosoft and developer Simuverse Interactive with an extensive influencer campaign. The focus was on creators sophiexelisabeth and M4cm4nus, both of whom are well-known faces in the German-speaking simulator community and had experience with the previous title.

Two YouTube videos were released for each creator: an in-depth gameplay video and a vlog from the exclusive launch event in Berlin.

The hands-on event was created in collaboration with BVG, who integrated their own recruitment campaign. The highlight was an empty ride on the real U3 line, which was faithfully recreated in the game - including the same subway model. There was an exchange between creators, publishers, developers and BVG, followed by a tour of the Underground Museum and a hands-on session with SubwaySim 2.

Sophie and Tino voluntarily extended the booked package with additional short-form content (Instagram Reels, TikToks, YouTube Shorts) and several livestreams about the game.