Vik hit the ground running with its first collection in 2022. The "Digi-V" collection, consisting of a necklace and a pair of earrings, achieved record sales within seven days and laid the foundation for a long-term collaboration. The futuristic style of the collection appealed to the Vik community and served as a starting point for the second collection.

Barely six months later, at the beginning of 2023, the next piece of jewelry was launched: the "Portal Chain". The necklace features the iconic Digi-V design and is a perfect match for the first collection. We raffled off a single Portal Chain in real gold and an exclusive Meet & Greet with Vik, where the chain was personally presented, among all buyers.

Inspired by Collection 1 and 2, we ended an era with "Digi-Universe" at the end of 2023. We paid homage to fans of the "Digi-V" jewelry with the motherboard-style Digi-Board necklace and a bug-look earring. For the first time, a size-adjustable ring completed the collection.

In 2024, we ended the year with the fourth collection, 'Digi-Zenovation'. This again took key elements from its predecessors and added an iconic sakura flower. With two necklaces, a bracelet and earrings, Digi-Zenovation was the largest collection to date.

We supported Vik and OWNLYOU in the communication of all collections, from brainstorming to the final marketing strategy.