
Suicide Squad: Kill the Justice League Launch
Project: Suicide Squad: Kill the Justice League – Launch Campaign for Warner Bros.
On behalf of Warner Bros., Ciberdime executed a comprehensive influencer campaign to celebrate the global launch of the action-adventure shooter Suicide Squad: Kill the Justice League. A total of 45 creators were invited to showcase the game on Twitch in solo, duo, trio, or squad formats. The line-up featured prominent names such as Elotrix, EliasN97, xRohat, Abugoku, RocketBeansTV, Sidneyeweka, Jennyan, milschbaum, Kunshykitty, Tinkerleo, and many more. The broadcasts were promoted through social media posts in advance, and selected creators later uploaded recorded gameplay sessions to YouTube.
In addition, Sony specifically selected influencers to introduce their communities to the key features of the PlayStation 5.
Ciberdime managed the campaign from start to finish: from sourcing and managing participants to providing assets (including a stream overlay) to ensure a consistent cross-channel look, as well as unpaid key seeding to interested creators both within and outside our own network.